Press Pathway guide
Media Pitch vs Press Release: When to Use Each
A press release documents the announcement. A media pitch explains why a specific journalist or audience should care.
Editorial approach: We distinguish provider claims from independently observable marketplace information. Prices, package details and distribution networks can change, so verify current terms before ordering.
The press release
Use the release as the factual, structured source: what happened, who is involved, dates, supporting details, quotes and contact information.
The media pitch
Keep the pitch shorter and personalized. Connect the story to the journalist's beat, recent work or audience without pretending you have a relationship you do not have.
Best used together
For important news, a release can support the facts while the pitch creates relevance. Sending the same generic release to every journalist is rarely a substitute for thoughtful targeting.