Press Pathway guide
Press Release Distribution Cost: What You’re Paying For
Distribution prices vary because providers bundle very different things under the same label. Compare the deliverables before comparing the sticker price.
Editorial approach: We distinguish provider claims from independently observable marketplace information. Prices, package details and distribution networks can change, so verify current terms before ordering.
Common cost drivers
- Writing and editing support.
- Distribution network and targeting.
- Word count or multimedia add-ons.
- Speed, scheduling and embargo handling.
- Reporting and analytics.
- Agency, bulk-order or repeat-order workflows.
A current marketplace reference point
At our latest check, Legiit listed 38DigitalMarket's featured press-release service starting at $97. That is one marketplace snapshot, not a universal benchmark or a permanent price.
How to judge value
Start with your objective. A modest package that produces the exact distribution and reporting you need can be better value than a more expensive package filled with irrelevant placements. If your real goal is journalist coverage, buying more syndication may not solve the problem.
Questions to ask before paying
- Is writing included?
- Are there extra charges for images, links or longer releases?
- Does targeting cost more?
- What reporting do I receive?
- Are revisions included?
- What happens if the release is rejected or needs changes?