Press Pathway guide
Partnership Press Release: What to Include
A partnership announcement should describe a concrete collaboration, not simply state that two brands are 'excited to work together.'
Editorial approach: We distinguish provider claims from independently observable marketplace information. Prices, package details and distribution networks can change, so verify current terms before ordering.
State the scope
Explain what each organization is contributing, what the partnership covers, when it starts and what customers or stakeholders will notice.
Use quotes to add rationale
Each partner can explain why the collaboration matters from its perspective. Keep quotes attributable and factual.
Avoid implying more than the agreement says
Do not call a vendor relationship a strategic alliance or imply exclusivity unless the underlying agreement supports those claims.