Press Pathway guide
Press Release Format: The Sections That Matter
Press release formatting should make the announcement easy to scan, quote and republish accurately.
Editorial approach: We distinguish provider claims from independently observable marketplace information. Prices, package details and distribution networks can change, so verify current terms before ordering.
Core order
- Headline
- Optional subheadline
- Dateline and lead paragraph
- Supporting facts and context
- Attributable quote
- Additional details or next steps
- Company boilerplate
- Media contact
Formatting principles
Use short paragraphs, descriptive headings only when helpful, plain language and consistent names. Avoid decorating the release like a sales landing page.
Provider requirements
Different distribution services have their own rules for word count, links, images and formatting. Check the current submission requirements before finalizing the release.