Press Release Headline Examples That Stay Specific

A press release headline should tell readers what happened. Specific nouns and verbs usually outperform vague hype.

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Launch headlines

Company launches [product] for [specific audience].
[Brand] introduces [feature] to help [audience] do [outcome].

Partnership headlines

[Company A] and [Company B] partner to [specific result].
[Organization] selects [company] for [clearly defined work].

Research headlines

New [study/report] finds [measured result].
[Organization] releases [year] data on [topic].

Avoid empty superlatives

Words such as revolutionary, game-changing and best-in-class usually weaken a headline unless you can support them. State the news instead.