Press Pathway guide
What Is a Press Release? A Plain-English Guide
A press release is a formal announcement written for publication and media use. It organizes a newsworthy update into a concise, quotable format.
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What a press release contains
- A clear headline.
- A concise opening that states the news.
- Supporting facts and context.
- Attributable quotes where useful.
- Company background or boilerplate.
- Accurate media contact information.
What it is not
A press release is not simply an advertisement in article form. The strongest releases explain what changed, why it matters and who is affected.
What happens after writing
You can publish it in your own newsroom, submit it to a distribution service, send it directly to relevant journalists, or combine those routes. See how distribution works in practice.