Where to Submit a Press Release: Distribution, Newsrooms and Direct Outreach

The right submission destination depends on who you want to reach and what kind of result you expect.

Paid distribution networks

A distribution provider can syndicate your announcement across a network and provide a report showing where copies appeared. This is useful when broad publication is the goal.

Your own newsroom

Publish important announcements on your own website so customers, partners and journalists have an authoritative source to reference.

Direct journalist outreach

For independent editorial coverage, identify relevant journalists and pitch the story directly. A release can support the pitch, but the journalist still makes the editorial decision.

Industry and local outlets

A focused trade publication or local outlet can be more valuable than a large generic network when your story has clear geographic or niche relevance.

How to choose

If you need outsourced syndication, compare providers using our service guide. If you are unsure whether to pay at all, see free vs paid distribution.